The idea of my Enterneering® blog basically arose from a typical start-up problem I encountered myself. After more than twenty years of working in different jobs and at different career levels, I decided to take my management skills and professional experience and make myself available as a sparring partner for other entrepreneurs and CxOs. In doing so, I have committed myself to a topic that has occupied me very strongly for many years and in whose importance and significance for successful corporate development I absolutely believe. It is what I refer to as work ‘on’ the company rather than ‘in’ the company. In order to focus even more intensely on this and bring my own strengths to the foreground as much as possible, I have designated a dedicated target area for myself: enterprise engineering in the areas of organisation, people and culture. I ultimately coined my own term for this – ‘Enterneering’ – which I have registered as a trademark.
So far, so good. Now all that's left to do is to acquire as many excellent, and above all suitable, orders and clients as possible. In doing so, the first move is clearly to search within my own network. Then comes the search on consulting platforms and, finally, expanding the network to include suitable social media, which provides good options. The obstacle I encounter here is that there is no really well-fitting search term or title for this specific range of services. What I essentially mean is a keyword under which both I and my potential clients can search and find each other.
I want to raise awareness of both the term and the importance of Enterneering®. To do this, I have established a blog, drafted an editorial plan and provided resources. I am pleased to welcome all those who would like to follow me and who have an interest in the upcoming posts as well as in the topic in general. Incidentally, I would, of course, also be pleased to hear from anyone interested in obtaining my support as a sparring partner 😉.
You can learn more about this blog and me here.